Frequently asked questions about SEO, GEO and AEO services

It studies how buyers search, identifies visibility and conversion barriers and prioritizes improvements. Your team can execute the work, or implementation can be agreed separately.

Consulting provides assessment, strategy and agreed guidance. Implementation means making, validating and documenting agreed changes.

Fees depend on site condition, page count, languages, competition, technical scope and execution needs. We quote based on your project rather than invented fixed prices.

Yes. An audit can be scoped independently, with findings and recommendations, without requiring a subsequent implementation engagement.

Evidence-backed findings, priorities, recommendations and next steps according to the agreed scope, with deliverables and exclusions described in the proposal.

Yes. We define languages and markets around the business and can provide remote consulting and implementation within the agreed scope.

No. We first agree on the scope. Any later access should use appropriate channels and minimum necessary permissions.

Indexing, impressions, clicks and enquiries develop at different speeds. There is no universal timeline; we establish a baseline and agreed review points.

No. Search rankings depend on competition and search systems outside any consultant’s control.

Depending on available data: crawlability, indexing, queries, impressions, clicks, valid enquiries and commercial opportunities. Visibility is not the same as revenue.

Ideally, a conversion event fires only after a confirmed form submission and can be connected to a sales record. Button clicks alone are not customers.

We can assess architecture, content, crawling, sitemaps and forms before enough performance data is available.

No. An audit identifies improvements; outcomes depend on implementation, competition and observation time.

It can occur when multiple URLs target substantially the same intent and compete for the same role. Shared words alone do not prove cannibalization.

No. Each page should serve a distinct purpose. Improving or linking existing pages is often better than publishing repetitive variations.

We check accessibility, internal links, sitemaps, robots directives, canonicals and page usefulness. Requesting indexing does not guarantee inclusion.

Yes. We assess translated page pairs, useful localized content, navigation, reciprocal hreflang and language-specific canonicals.

No. We prioritize useful commercial pages and guides that answer real buyer needs; frequency alone does not guarantee results.

It is the practice of examining and improving how a company may be found, described and cited in generative search experiences. It shares SEO foundations.

It emphasizes clear, useful answers to questions for people and search systems. It overlaps with SEO and GEO and does not always require a separate service.

No. Answers vary by platform, prompt, context and time. We can examine sources and observed mentions, not control third-party outputs.

We document representative prompts by service and language, dates, answers and cited sources, then compare observations. Citations are not rankings or sales.

No universal special file guarantees AI appearances. Helpful, accessible and verifiable information remains fundamental.

We check whether public information is consistent, clear and accessible, document sources and recommend corrections on channels the business controls.

Your website URL, services, target markets, main challenge and any available Search Console or enquiry data.

Depending on the engagement, your team works from our recommendations or we execute the agreed changes.

Yes. We assess existing high-performing pages before changing URLs, titles or structure to reduce unnecessary risk.

Only with sufficient evidence, context, permission and responsible attribution.