A methodology you can inspect

Seven connected stages, with outputs and checks rather than vague promises.

Assessment and context

Review the site, objectives, buyer segments, target markets and available evidence; distinguish known facts from unverified assumptions.

Typical output: Site inventory, objectives and baseline.

Group buyer searches by intent; validate hypotheses with Search Console, public results and business data where possible.

Typical output: Intent map and justified opportunities.

Assign a distinct purpose to each URL; review overlaps, navigation and links rather than creating pages for every keyword variation.

Typical output: URL-to-intent map and consolidation decisions.

Improve offer clarity, direct answers, crawlability, indexability, truthful structured data and multilingual consistency.

Typical output: Actionable proposals with rationale and owners.

Test links, assets, navigation, mobile layout and forms within scope; document reversible changes.

Typical output: Test log, findings and fixes.

Separate impressions, clicks, AI mentions, enquiries and real sales opportunities; mark unavailable data explicitly.

Typical output: KPIs with sources, dates and attribution limitations.

Review outcomes by page, language and intent; prioritize further work based on evidence and business capacity.

Typical output: Next actions and decision log.

We define who performs each action and how completion will be checked.

Research, findings, roadmap and agreed guidance for your team.

Execution of agreed changes, checks and delivery of the modified site or files.