Strategy and ongoing guidance

An SEO strategy built around your business.

Understand the searches that matter, build pages that answer them and decide what deserves attention first.

A website alone is not a search strategy

A site can attract visitors without generating relevant enquiries. We examine the connection between customer intent, the information on the page and the next step in the buying journey. The strategy brings together content, architecture and technical foundations rather than treating keywords as a standalone solution.

What we review

The final scope is tailored to your website and objectives.

Search intent and priorities

Identify searches that fit your offer and customer needs. Test assumptions against the available data.

Architecture and content

Give each page a clear purpose and review messaging, internal links and the conversion journey.

Technical SEO

Review crawling, indexing, canonicals, performance and mobile usability within the agreed scope.

Measurement and guidance

Set indicators and a baseline. Document recommendations, changes and validation.

A plan your team can act on

An initial assessment with findings and supporting evidence.
Agreed objectives and performance indicators.
A roadmap prioritised by likely impact and effort.
A record of recommendations and progress on contracted activities.

Scope and limits

Large-scale content production, a full redesign, paid advertising and other additional work require a separate agreed scope. Consulting alone does not include carrying out every recommendation.

One strategy. Two ways to put it into action.

Your team implements.
Or we work with you.

Advice and implementation are clearly separated in the proposal. You know what will be delivered and who owns each change.

Consulting

An assessment, strategy and prioritised recommendations for your team to implement. We define objectives, ownership and validation criteria.

Consulting + implementation

Alongside the plan, we carry out the agreed optimisations. Scope, access, testing and milestones are documented before the work starts.

What we measure

Measure in context. Decide with evidence.

Relevant queries, impressions, clicks and attributable organic enquiries where the data allows. We interpret changes alongside seasonality, campaigns and other site updates.

Questions before we start

Does consulting include implementation?

You can choose recommendations for your team or consulting with implementation by Socio de Negocios. The proposal defines each action and its owner.

Do I need an existing website?

An existing site and historical data help with diagnosis. For a site under development, we can scope architecture and content strategy separately.

Do you guarantee rankings or leads?

No. Search performance and conversion depend on competition, the site and implementation. We agree on objectives and measure progress without guaranteeing outcomes.

Commercial scope

What business-focused SEO consulting includes

We build an actionable plan from your business problem, not an unrelated checklist.

Buyer intent research

Identify hiring searches, comparisons and questions before purchase; distinguish candidate queries from demand confirmed by your own data.

Architecture without cannibalization

Give each URL a clear primary intent; assess competing pages before merging, differentiating or linking them.

Content that answers objections

Clarify scope, deliverables, decision criteria, pricing considerations and the next step for buyers.

Technical and multilingual SEO

Review crawling, canonical URLs, sitemaps, links, accessibility and language architecture where relevant.

From strategy to an executable roadmap

Deliverables and priorities are agreed upfront; first-place rankings are not promised.

Establish a baseline

Document pages, queries and available enquiries, marking missing data explicitly.

Prioritize actions

Provide recommendations with rationale, effort, owner, dependencies and acceptance checks.

Support execution

We can implement agreed changes or advise your internal team.

Evaluate business impact

Review search queries, pages generating enquiries and lead quality when the data is available.

Read our methodology ↗

SEO consulting questions

Straight answers to support a confident decision.

Do I need an audit first?

Not always. An independent audit helps when the underlying problem is unknown. An existing diagnosis may allow us to start with priorities and execution.